Even though getting in the books of Google rankings is a major conundrum even for many of the best minds, there are things you can do to ensure better chances of success. Having an SSL certificate will give you the much-needed boost to surpass rival websites in a difficult and competitive niche if you are taking care of the other search engine ranking variables and checking all the other crucial things the right way.
According to Google, websites with an SSL certificate (https://) will have an advantage in the search engine results pages (SERPs). So if there are two identical websites, the one with the SSL certificate will actually have a slight advantage over the version of the site without the SSL certificate.
Importance of SSL certificate for a website
The following are some ways that an SSL certificate affects a website’s search engine placements:
An improvement in search engine results
As we stated at the beginning of the blog post, Google has confirmed that, as long as other search engine optimization (SEO) factors stay the same, a secure website with an SSL certificate will have an edge over other websites that are not as reliable and encrypted.
Enhancing user experience to increase SEO
The user experience is unquestionably greatly enhanced by a website that has an SSL certificate and is safe and reliable.
If someone visits an unsafe website, there will be obvious warning signs telling them to leave the page immediately. That’s what Google Chrome is ensuring.
Google Chrome is underlining the importance of internet security among regular internet users by openly criticising unencrypted websites. They now visit unencrypted websites with much greater awareness and caution. It is becoming more and more difficult to obtain personal information from https:// websites (websites without SSL certificates).
The key takeaway is that websites with a bad user experience just can not top at the top of search engine results pages (SERPs). Websites without SSL certificates that are not encrypted do not provide a satisfactory user experience.
A solid assurance of security
Because a weak website can leave you vulnerable to hackers, Google may blacklist you as a result. Of course, it should go without saying that this is bad for SEO. SSL is one of the many components that website security can include (as we previously covered in this blog post). By enabling SSL, you can guarantee that users have an encrypted connection to your website, giving them peace of mind that their browsing is safe.
One aspect of SEO rankings is having an SSL certificate, but it’s a big one. Lacking one could affect how high your website ranks, even though it might not propel it to the top of page 1 on Google. In addition to harming your SEO, Google Chrome’s warning about the security of sites without SSL will undoubtedly reduce the amount of traffic to your website.
As a result, having an SSL on your site is crucial, as we have repeatedly stated.
It is imperative to have an encrypted website if you want to thrive in the modern digital environment.
Make sure your website is 100 per cent encrypted, safe for users, and has the appropriate SSL certificate. Contact us to find out all about types of SSL certificates, our intuitive SSL tracking tools, and other ways how to get your website secure! We’ll get back to you ASAP!