website monitoring for business

Website Monitoring: 5 Reasons Your Business Will Suffer Without It

What is one thing your business has in common with the likes of Mark Zuckerberg, Jeff Bezos and Elon Musk? You all own websites and apps that have already gone through or will inevitably be susceptible to downtime. With e-commerce becoming more fast-paced than ever, there is no scope for any unattended technical glitches that will damage your reputation and give your competitor a benefit.

Your website is your business’s identity. It is a reflection of the quality of work you have put into building your brand- especially its fidelity and the value for customers. But even the best of companies cannot monitor their website’s uptime functioning 24×7, 365 days of the year. A case in point is the frequent downtime Zuckerberg’s Meta faced in 2021, even with all their highly-competent site reliability engineering.

Website monitoring plays a crucial role in such situations, alerting you in real-time whenever your website is down or met with a security lapse. This helps you manage your website performance and give you an upper hand in mediating your customer experience better. A monitoring platform essentially keeps a tab on the availability and performance of your site, so you know the end-users are interacting with it in sync with your expectations. When you know there is an efficient system in place notifying you about the website downtime, you can focus on other important aspects of your work.

Without website monitoring, you will be left in the dark about pressing issues such as decelerated speed, frequent crashing, a security compromise and any out of the blue downtime.

Here are the top 5 reasons why your business needs an effective website monitoring platform:

1.Gain control of the situation

Knowing immediately when your website is down helps you stay ahead of your customers and competitors. Not only will you be able to get it up and running instantly, but in case there is a major issue that prevents the website from being live right away, you can issue a public statement, letting your base know that you are aware and in control of the situation.

This will alleviate any potential damage to your brand reputation and will highlight your utmost professionalism.

2.Receive actionable insights

You need to be in tune with every element of your website to make sure they are giving optimal performance. However, trying to keep up with infinite encryptions, multiple cloud infrastructures and third-party services, along with ensuring they work in unison, is akin to bidding adieu to ever taking a vacation in life.

This is where monitoring tools come to your rescue. They cater to your personalized data visualization through intuitive dashboards that will offer you vital performance insights, enabling you to manage your resources better. These tools have evolved from reactive agents to dynamic profit-generating platforms. You can keep track of website growth, sales and traffic effortlessly, and make important changes to ensure that your visitors get converted into leads.

3.Save time and energy

It is impractical to assume that you can monitor every second of your website without the help of any external tools. Not only will you be spending your energy on work that can be achieved by an efficient website monitoring solution, but will also wreck your peace of mind.

Monitoring platforms verify your website availability across a multitude of checkpoints. It even alerts you about micro-outages so you can rest assured and redirect your precious time and energy to a balanced work-home life.

4.Safeguard your business

Website monitoring services not only resolve issues but also forestall them. One of the most critical aspects of running a digital space is ensuring security. Your domain is basically a window between you and the clients/customers. Online payment theft is one of the biggest menaces to running a successful business. An inclusive platform that offers security monitoring ensures your websites and apps are protected from an array of lapses, such as when a firewall does not transfer traffic properly, the dreaded DDOS attack transpires and even makes sure you are prepared for physical setbacks like a damaged internet cable.

5.Build a strong relationship with your customers

An erratic website availability can have a detrimental effect on your relationship with the customers. And given the fierce competition, it does not take much time for them to hop on to the next brand, along with promptly posting a negative review on social media.

It is much more feasible to keep your existing clients happy than to lose them to your sluggish digital operations, and then try to find new ones. Hence invest in building a reliable experience for your loyal customers by staying abreast of your website performance.

A comprehensive monitoring tool ensures that you know about your website’s downtime before your consumers do. This ensures you remedy the glitch as soon as possible while also steering clear of any negative publicity. External monitoring tools are critical for envisaging how your customers converse with the website and mobile apps.


It is more important than ever in 2022 to optimize your website’s performance and stay aware of any downtime. With the recent economic recession completely disrupting the offline retail footfall, your websites can make or break your business. Frequent downtime will infuriate your customers and gravely damage your reputation. Create a reliable, performance-driven and secured website with Awakish that will help you anchor your position in the highly competitive digital landscape.